GO! atheneum Mariakerke
GO! atheneum Mariakerke is a high school located in Mariakerke, on the outskirts of Ghent. What is unique about the school is that they are located in a green forest area. There is a great diversity of pupils and they see the school as their second home.
The high diversity has also given the school a bad image. Their lack of a clear identity and clear comminication also played tricks on them.
As part of the postgraduate I took, School of Branding, we worked out the strategy in a group of five students. The visual elaborations were done individually.
The strategy showed that it was important to create more of a community feeling, both inside and outside the school. This gave rise to the speech bubbles, which I used as a central visual element in the branding.