Avoil
Avoil offers premium, single-origin avocado oil, sourced sustainably and crafted to elevate every dish. Avocado oil is relatively unknown, as people are much more common with olive oil. That’s why I decided to go with the “Your new favourite oil” baseline.
The branding has a vintage look, with the green and white checkerd pattern and oldschool looking logo. To bring balance in the branding, I went with a modern font for the baseline and all other communication.
Briefing by @modernbrief on Instagram.